Privacy Policy

Privacy Policy

Cash Store Financial Services Inc. is committed to protecting your privacy and the confidentiality of your personal information.

We need your personal information in order to:

  • Confirm your identify
  • Determine your eligibility for products and services
  • Recommend products and services
  • Set up accounts and provide ongoing service
  • Meet legal and regulatory requirements
  • Protect you and us from error and fraud

In certain instances we may ask for your Social Insurance Number (SIN). We are required by law to collect your SIN in cases where we facilitate the opening of a bank account for you that will earn interest income. Providing your SIN in other cases is optional. However, provision of your SIN ensures we receive accurate information from credit bureaus about you.

If you prefer not to provide this information, it may affect our ability to grant you credit.

We may also collect personal information about you from third parties, such as credit bureaus, in order to administer your application or account. Your consent to the collection of personal information for this purpose is presumed unless you specifically withdraw your consent in the manner provided below.

In certain situations we need to share your personal information with third parties. For example, we may be required to disclose your personal information in order to administer your application or account. In other cases, we may share personally identifiable information with trusted third parties for service provision or marketing. Your consent to disclosure of information for this purpose is presumed unless you specifically withdraw your consent in the manner provided below. Disclosure of your personal information may also be required in other situations, for example disclosure may be required by law.

In some cases we may also collect and use your information on an aggregate basis, for example your demographic or usage information. We do this for marketing purposes, to improve or launch new products or services, and to study trends, among other things.

The Cash Store does not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances. We provide the information to trusted partners who work on behalf of or with The Cash Store under confidentiality agreements. These companies may use your personal information to help The Cash Store communicate with you about offers from The Cash Store and our marketing partners. However, these companies do not have any independent right to share this information. We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of The Cash Store’s terms of use, or as otherwise required by law.

Our relationship with DirectCash Bank (DC Bank™)

If you have a Freedom MasterCard®, Freedom Cash Card, or bank account your privacy rights are also protected by DC Bank™. DC Bank™ is the issuer of the Freedom MasterCard® and Freedom Cash Card and is the provider of services for the bank account. If you do not wish for us to share your information with DC Bank™ we will not be able to provide any services to you that require a cash card, or MasterCard®, including the bank account. A copy of the DC Bank™ privacy policy is available at http://www.dcbank.ca/privacy-policy.

Withdrawing your consent

You have the right to withdraw your consent to the collection, use, or disclosure of your personal information. However withdrawal of consent in some cases may result in our inability to open or operate accounts, products, or services for you. To withdraw your consent, please contact us by calling 1–866-506–5035.

Your consent to marketing is gathered when you apply for a product or service with us. From time to time, your information may be shared with third parties to help us administer marketing programs. You can withdraw your consent to be marketed to by calling us at 1–866-506–5035.

Confidentiality and retention of information you provide

We keep strict controls of access to your personal information to protect the confidentiality of your personal information. Only authorized individuals have access. Your personal information will never be sold to a third party.

We only keep your information as long as it is reasonably needed. The length of time your information is kept varies depending on the nature of your relationship with us and any regulatory or legal requirements that we may need to meet.

Access to your information

You have the right to review the personal information we have on file about you. If you would like to do so, please contact us at 1–866-506–5035. In some cases there may be a charge to provide this information. The details of the charge will be communicated to you in writing before the information is provided to you. In some instances, we may not be able to provide the information you have requested. In these circumstances we will explain why.

Accuracy of your information

We are committed to keeping your personal information accurate. Please notify us of any changes to your information so that we can ensure our records are accurate and better administer your account.

Online privacy

We do use cookies in some instances, on our websites and on websites where we advertise or promote our products and services, to help us understand the effectiveness of our advertising and/or to provide you with better service.

For further clarity:

We may advertise on websites that show advertisements that set cookies on some of our pages and access their cookies on your computer. Other companies’ use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to The Cash Store’s cookies. The Cash Store uses web beacons or cookies to access The Cash Store cookies inside and outside our network of web sites and in connection with The Cash Store products and services.

Notwithstanding the above, The Cash Store cautions that confidentiality cannot be guaranteed for transmission over the internet. Internet transmissions are vulnerable to interception, use and/or alteration by persons other than the intended recipient. If you choose to communicate by the internet, you do so at your sole risk and The Cash Store hereby expressly disclaims any liability in relation thereto.

Our commitment to your concerns

Please let us know if you have any concerns or questions about the way your information is being treated. The Privacy Office can be contacted by e-mail at customerservice@csfinancial.ca or by phone at 1–866-506–5035.

If your question or concern relates to an experience you had in a branch, please speak with someone at the branch as a first step to resolving your question or issue. If the concern is unrelated to the branch or as a next step, please contact our Complaints Officer by emailing customerservice@csfinancial.ca or by calling 1–866-506–5035.

MasterCard® is a registered trademark of MasterCard® International Incorporated.Freedom Privilege™ is a trademark of The Cash Store. This card is issued by DC Bank™ pursuant to a license by MasterCard® International Incorporated.

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